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This web site had the following on the homepage, "Study abroad, view what I see, experience what I feel! The Robarts Library, a vault of boundless knowledge! Living in the picturesque fantasy, lights shimmering through the glistening snow! Dreaming in Canada, a land of peace and serenity, a dream fulfilled! A way of life, surrounded by beautiful sceneries, in comfort and in tranquility! Making the right decision at the crossroads of life! The UTOI professional consultants consisted of the strategic partners working in the field of businesses and law." The website's header had utoc consultation as the most important optimized keyword.